I help founders and organisations turn products and ideas into commercially viable businesses.
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Problems I solve
The product exists, but sales aren't predictable
You have something people want, yet revenue swings month to month and there is no repeatable way to win customers.
You need a practical go-to-market plan
Clear priorities, a defined route to market and a simple but effective plan that your team can actually execute.
You are preparing to raise funding
Investor-ready positioning, a credible story backed by the numbers, and a clear plan for approaching the right investors and funders.
A partnership or market decision is on the table
You are weighing a partner, a new market or a pricing change and want a second opinion from someone who has done it.
Your organisation needs a facilitator or advisor
Entrepreneurship, innovation or commercialisation work that needs a credible, practical lead.
Three ways to work with me
Corporate Advisory
✓ Discovery and diagnostic
✓ Prioritised written recommendations
✓ Implementation roadmap with owners and timelines
✓ One review meeting
Founder 4-Week Sprint
✓ Pre-sprint questionnaire so we start fast
✓ Four 60-minute weekly sessions
✓ Written action plan and shared tracker
✓ Email support between sessions
₦450,000 or $400 internationally
Founder Strategy Intensive
✓ Pre-session questionnaire
✓ One 90-minute working session
✓ Concise written action plan
₦75,000 or $75 internationally
Free for founders
Four free tools to test your thinking
Practical diagnostics I built from working with founders. Use them to find your weak spots before an investor, a cofounder or the market does.
Idea
Business Idea Reality Checker
Stress-test your idea before you spend more time and money on it.
Co-founders
Cofounder Equity Split Calculator
Work out a fair equity split between co-founders.
Cash
Founder Salary & Runway Planner
Plan what you can pay yourself and how many months of runway that leaves.
Fund-raising
Investor Readiness Index
Find out how investable your startup is today, with your score and your biggest gaps.
On stage and in the room
An operator, not just a commentator
TRACK RECORD
Built and run in the real market
WHAT CLIENTS SAY
Founders I have advised
Mr. Ayodeji, my assigned advisor/Mentor at the Enterprise Development Centre of Pan-Atlantic University, Lagos, has been a steady source of clear, practical guidance throughout our engagement. He has a rare ability to turn complex business challenges into straightforward, actionable steps.
His insights are consistently sharp, grounded in real experience, and tailored to the realities of running an early-stage venture. He listens carefully, asks the right questions, and offers advice that can be applied immediately.
In recent times, his counsel has been instrumental to Pepsa’s growth, helping us make better decisions with greater confidence. He is the kind of advisor every entrepreneur should have on their team.
Adekunle Oloyede
Founder/CEO, Pepsa Solutions
My mentorship sessions with Mr Ayodeji have been insightful and genuinely valuable. He challenged my thinking beyond technology, helping me approach business with a stronger focus on customer needs, product validation, and sustainable growth.
I particularly appreciate his honest feedback, practical advice, and ability to ask the right questions. I came away with better clarity on building products that solve real problems and create lasting value.
Through our conversations, I gained better clarity on understanding my strengths and weaknesses, identifying real customer needs, building around urgent problems rather than nice-to-have features, and thinking more intentionally about customer adoption, retention, and long-term business growth.
I highly recommend his advisory services to founders looking for clarity and a more strategic approach to building their businesses.
Luke Okagha
CEO, Tricode Pro Ltd
After carefully evaluating several experienced founders and business leaders, I chose Ayodeji, who had already built businesses, founded Akòwé, and established himself within the startup ecosystem. Our first conversation involved a difficult career decision I was navigating, and his ability to challenge my assumptions, simplify the situation, and provide practical clarity immediately reassured me that I had made the right choice.
His counsel throughout my journey building Referlytics helped me navigate uncertainty, avoid costly mistakes, and develop a stronger understanding of building sustainable businesses. Bringing him onto my second startup’s advisory board was therefore a natural decision.
Beyond his professional accomplishments, his greatest strength is his ability to translate experience into actionable strategic direction that creates lasting value. I recommend him without hesitation to founders, business leaders, and professionals seeking an experienced, thoughtful, and genuinely invested strategic advisor.
Joshua Theophilus
Founder, Product Nerve AI
