STARTUP STRATEGY · GO-TO-MARKET · FUND-RAISING · COMMERCIALISATION

I help founders and organisations turn products and ideas into commercially viable businesses.

Startup strategy, go-to-market, fund-raising, partnerships and product commercialisation, from an operator who builds and runs a technology business, not just advises on one.
Founder & CEO, Akòwé  ·  Director at Founder Institute Lagos  ·  SMEDAN-licensed Business Development Support Professional  ·  Faculty, Enterprise Development Centre, Pan-Atlantic University  ·  Mentor to founders on several programmes including Founder Institute, iDice and Spark Lab  ·  15+ years in digital marketing
Ayodeji Agboola, founder and business advisor
WHERE I CAN HELP

Problems I solve

If any of these sound familiar, we should talk.

The product exists, but sales aren't predictable

You have something people want, yet revenue swings month to month and there is no repeatable way to win customers.

You need a practical go-to-market plan

Clear priorities, a defined route to market and a simple but effective plan that your team can actually execute.

You are preparing to raise funding

Investor-ready positioning, a credible story backed by the numbers, and a clear plan for approaching the right investors and funders.

A partnership or market decision is on the table

You are weighing a partner, a new market or a pricing change and want a second opinion from someone who has done it.

Your organisation needs a facilitator or advisor

Entrepreneurship, innovation or commercialisation work that needs a credible, practical lead.

HOW I CAN HELP

Two ways to work with me

Defined scope, defined timeline, fixed fee. You know what you are getting before we start.
FOR ORGANISATIONS

Corporate Advisory

A defined engagement on one commercial problem: go-to-market, fund-raising, partnerships, revenue operations or product commercialisation.

✓  Discovery and diagnostic
✓  Prioritised written recommendations
✓  Implementation roadmap with owners and timelines
✓  One review meeting

Fixed fee agreed in writing after a scoping call.
FOR FOUNDERS

Founder 4-Week Sprint

Four weeks of structured one-to-one work on your biggest commercial priority, such as sales, go-to-market or fund-raising, ending with a plan you can run on your own.

✓  Pre-sprint questionnaire so we start fast
✓  Four 60-minute weekly sessions
✓  Written action plan and shared tracker
✓  Email support between sessions

₦300,000

Fill out a short application first so I can confirm fit.
SPEAKING

On stage and in the room

Founder programmes, accelerators, universities and corporate events.
Ayodeji Agboola speaking at The Growth Room
Speaking at The Growth Room
Ayodeji Agboola speaking at Pitch Friday
Speaking at Pitch Friday by TechPoint
Running a programme or event? I also facilitate workshops and speak on startup commercialisation, go-to-market and fund-raising. Enquire about a workshop →
Ayodeji Agboola
WHY WORK WITH ME

An operator, not just a commentator

My advice comes from building and running a technology business and from years inside the startup ecosystem.
I founded and run Akòwé, so I know first-hand what it takes to take a product to market and win institutional customers. As a Director at Founder Institute Lagos, I help founders pressure-test their businesses, and I mentor across the Founder Institute network in Cape Town, Kigali and San Francisco.
For over a decade I have also run FlyMyAds, a performance marketing agency, and I teach digital marketing and digital technology for business at Pan-Atlantic University. The result is advice that is practical, commercial and grounded in what actually works.
Founder

Akòwé

I founded and run Akòwé, a platform that issues and instantly verifies academic records for educational institutions.
Director

Founder Institute Lagos

A Director at Founder Institute Lagos. I also mentor founders across the Founder Institute network, including Cape Town, Kigali and San Francisco.
70,000+

Business owners reached

Reached through Boost with Facebook, a Facebook-sponsored programme on which I was the lead trainer.
Faculty

Pan-Atlantic University

Teaching digital marketing and digital technology for business at the Enterprise Development Centre.
BDSP

SMEDAN-licensed

Licensed Business Development Support Professional: Access to Markets, Advisory and Access to Finance.

Have a commercial problem worth solving?

Tell me about it and I will tell you honestly whether, and how, I can help.

Based in Lagos, Nigeria. Available Worldwide

Ayodeji Agboola signature logo, Founder & Advisor