Challenge your thinking, Build Better!

Over the years, I’ve learned that most startup failure isn’t about effort. It’s about clarity. Founders move fast without structured feedback, and investors say no without explaining why.

This page hosts a set of practical diagnostic tools I’ve built to solve that gap. Each one is designed to pressure-test your assumptions, surface blind spots, and translate ambition into measurable signals.

No fluff. No hype. Just structured thinking. Use them. Improve your score.

You can use the tools in any order you want, but I recommend you take them in order and invite your founding team to take the tests themselves.

Then build better.

Business Idea Reality Checker

Select the top 2 statements that best describe your scenario for each dimension.

1. Problem Severity

How painful is the problem for the customer?

2. Willingness to Pay

Is there a proven budget?

3. Market Reality

Who are we serving and who are we fighting?

4. Founder Advantage

Why you?

5. Execution Complexity

How hard is V1 to build and sell?

6. Defensibility

What protects your margins?

 
 
 

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